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I work with founders and leadership teams to build business-driven brands, from corporate strategy and UX systems to branding and investor narratives. With a strong background in finance and design, I bring a multidisciplinary expertise that blends analytical thinking with human-centred storytelling.

I combine human-centred design thinking, behavioural economics, management consulting and system design to help organisations navigate complexity with clarity. Whether it's crafting a visual identity, articulating a business, redesigning a UX system, or shaping a design philosophy, my approach is rooted in research, structure, and purpose, always tied back to business goals.

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Human Centred Design • Strategy • Branding

Strategies for transforming the company from a ‘paint’ product-driven brand to a design-driven ‘decor’ brand and articulating its Brand World & Design Philosophy.

Design Research • UX Design

Designing a comprehensive Healthcare Information Management System aimed at improving patient care by providing breakthrough solutions for simplifying workflows and enhancing data efficiency for healthcare providers.

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Beyond business+brand design, I create award-winning illustrations that capture the poetry of everyday life. From children’s books to evocative brand visuals, I work with editors, publishers, and creative teams to build illustrated worlds full of emotion, detail, and culture.

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Paati's Rasam

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In parallel with my consulting work, I pursue a dedicated art practice: working with clay, charcoal, watercolour and visual narratives to explore form, emotion, and the everyday. I also teach design thinking and illustration and do workshops on bridging systems thinking with creative intuition.

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